In the run up to Leanconf 2014, we are going to be hosting free Leanconf webcasts where they will be sharing a wealth of knowledge to help your startup.
Join us on this virtual fireside chat with Eric Ries where you can ask him the questions you always wanted answered about Lean Startup and how to apply it to your startup.
The underpinning of a Lean approach to product development is having humility. It's understanding that we don't know the end state of our products and that, potentially, they don't even have an end state. Getting your company to buy in to this is not just a process shift, it's a cultural shift. In this discussion Jeff Gothelf will cover several approaches and tactics to beginning that cultural change as well as the foundational underpinnings that drive them.
This discussion is targeted at leaders and emerging leaders eager to improve the way their companies work. Managers, team leaders and internal change agents should also tune in.
Jeff is the author of Lean UX and Principal at Neo.
Finding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs.
If you're a startup founder, a product manager or a salesperson trying to get new technology in large businesses, you will get practical advices to quickly find traction and build products businesses want.
We'll cover techniques to establish credibility, convince early adopters to work with you, find and prioritize business problems and avoid common challenges faced by B2B entrepreneurs.
Étienne is the author of Lean B2b.
Interviewing customers isn’t something that comes naturally to you…or me, for that matter. It’s not in our blood. No one taught us how, and if it doesn’t scare you, it at least makes you uncomfortable. Let’s fix that.
Here's what you will learn
Witness a Genuine Customer Interview…Live! - A real stranger, interviewed live, by a Customer Development Expert, Justin Wilcox. Steal his interviewing technique as he asks probing questions about his customer's problems, discovers their emotional drivers, and elicit's his marketing copy.
Write your Own Interview Script - You’ll have exactly what to ask your customers when it’s time for you to conduct your interviews.
Answer all of your Interviewing Questions - Not sure what questions to ask? Not sure how to get your interviews setup? Not sure how many interviews to do? Not sure what to do with the answers? Get all of your Customer Interview questions answered during this session.
Justin is a successful startup founder, but more importantly, he's a failed startup founder.
If you are a product manager, designer, marketer or startup founder, you will get practical insights to create habits that stick.
Actionable steps for building products people love and can’t put down. Behavioral techniques used by Twitter, Instagram, Pinterest, and others.
Nir is the author of Hooked.
Sign up to the mailing list and get early access to all the Leanconf 2014 videos when they are ready.