CEO and co-founder of Great Little Place
Rossa is CEO and co-founder of Great Little Place, helping people discover places with personality and remarkable things to do. His background is firmly in advertising, brand strategy and marketing (both digital and traditional). Before catching the entrepreneurial bug, he started his career working at two of London's top advertising agencies (AMV BBDO and Grey London), working on the brand strategy and marketing campaigns for brands like The Economist, Lucozade, Mercedes-Benz, BT and The Times. Most recently, Rossa was Head of Marketing at The Sun, launching their foray into digital entertainment with Sun+, and has a masters in Management from Cambridge University and Double First Class Honours from Trinity College, Dublin. He's also a mentor at http://www.launchpadlabs.co.uk/.
The idea was to create a market/audience before building a product around them, in the leanest, quickest, cheapest, low-effort way. Our Facebook page got 40,000 likes in 2 weeks. Now we have over 500,000 Facebook followers around the world, early on we crowd funded £10,000 from those fans to build our initial website and have now raised a £300,000 seed round to go 100% mobile / international.
The long story of the talk walks through:
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