Leads the Product Design practice at Pivotal Labs, London
Martina helps start-ups and enterprises establish more user-centred, lean and agile product innovation skills. She facilitates the cultural and organisational change required to collaborate and take risks more effectively to build better products. In her practice she focuses on bringing together a balanced team with a shared empathy for users, business, technology and design.
She writes for Elsevier, mentors start-ups at Seedcamp and Pivotal Labs Product Office Hours and teaches user-centered design at the University of London.
Lean Startup works well at helping entrepreneurs get new ideas to market. Enterprises are figuring out how to innovate more like start-ups. How can you successfully adopt collaborative Lean Startup principles in a consultancy context? How does it differ to the way agencies used to work with their clients? Does it make sense? What type of projects lend themselves to this way of working? In this session Martina shares her experience from applying Lean Startup practices to her consulting work. Expect lessons learned on what has and hasn’t worked.
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