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Agile & Lean UX coach/practitioner, Quietstars
How to fail at customer interviewing
Adrian Howard is passionate about building effective teams and great products. He co-founded Quietstars to help organisations do that using Agile, Lean and User Experience practices.
You'll find Adrian working with startup and product development teams — combining coaching & teaching with hands on user experience & development work.
With more than fifteen years experience working with startups, established businesses and agencies Adrian is an active member of the Agile, Balanced Team & Lean UX communities. He regularly teaches and speaks on integrating Lean, UX and Agile methods, and mentors for Lean Startup Machine and speakup.io.
You'll often find him ranting in a corner of the bar about how agile, business and user experience folk need to play nice together. Be kind and buy him whisky.
Before he fell into industry Adrian was a member of the Socio-Cognitive Technology Research Group at Sussex University, taught on the Human Centred Computing Systems MSc, and picked up a degree in Computing and Artificial Intelligence with a side order of Cognitive Philosophy & Linguistics.
To build the right product you need to understand the people who use it. Good interviewing should be one of your core skills—whether you are a designer, an entrepreneur, a product manager, or an innovator. Yet I see people making the same mistakes again and again when they go and talk to customers.
This talk will help folk get the most from conversations with customers — by showing you how not to do it. I’ll walk through a series of examples of how I’ve seen people do it wrong, and advice on how to avoid their mistakes. Mistakes like:
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