" Leanconf 2014 | Leanconf 2014 - A Lean Startup, Lean UX & product conference for entrepreneurs & innovators.

Leanconf - A Lean Startup, Lean UX & product conference for entrepreneurs & innovators.


In November 2014, 350 entrepreneurs and innovators gathered in Manchester, UK for 2 days of inspiration & learning. It was a gathering of the Lean Startup community at Europe's Lean Startup conference. Many people called it the best business event they'd ever experienced.

We'll be back to do it all again in early 2016. And we're looking to raise the bar once more. Can you afford to miss out again?

2014 Speakers

  • Janice Fraser Headshot

    Keynote - Leanconf CTA: Innovate!

    Janice Fraser

    Fomenter at Pivotal Labs

    Keynote - Leanconf CTA: Innovate!

    Speaker Bio

    Janice is one of America’s leading experts on Lean Startup, having advised many successful companies including Task Rabbit, Lyft, and Sharethrough. She frequently trains White House staff on innovation, and her workshops have been sold out around the world. Janice is a serial entrepreneur and an interaction designer. She was one of the first UX designers, was cofounder of leading UX firm Adaptive Path, and acted as the company’s first CEO. Janice is a keynote speaker at startup conferences around the world and at top universities and business schools, including Stanford, Kellogg, and Haas.

    Keynote - Leanconf CTA: Innovate! by Janice Fraser

    Every Lean Startup entrepreneur knows the value of a strong call to action. In our closing Keynote, Janice Fraser calls on the Lean Startup community to rethink what we're working on. Janice asks us to look at the mundane with fresh eyes, disrupt the status quo, and apply our technique to problems that matter. She shows how big changes can result from experiments that are at once bold and subtle. Janice brings wide-ranging inspiration from retail, education, and technology to show you how innovation is possible in any context. And she calls on all of us to thoughtfully question our assumptions, reframe the big questions, and deliver outsized value to the world.

  • Keynote - The One Metric to Rule Them All

    Ash Maurya

    Author of 'Running Lean'

    Keynote - The One Metric to Rule Them All

    Speaker Bio

    Ash Maurya is the author of “Running Lean: How to Iterate from Plan A to a plan that works” and the founder of Spark59 whose mission is helping entrepreneurs succeed.

    Driven by the search for better and faster ways for building successful products, Ash has been rigorously testing Lean Startup techniques for the past 3 years. He serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and has worked with companies large and small.

    He continues to share his ongoing learning on his blog and by way of workshops and bootcamps that he teaches around the world.

    Ash lives in Austin, TX.

    Keynote - The One Metric to Rule Them All by Ash Maurya

    Companies drown in a sea of numbers. Google Analytics alone spits out over a thousand numbers. Add to that a few other analytics tools and your own homegrown dashboard and you know what I mean.

    We don’t need more numbers, but actionable metrics.

    In this talk, I’m going to show you how to measure the progress of any business using just a handful of metrics. And then I’m going to distill these metrics even further into a single macro metric that drives every business

  • Being a Lean Enterprise

    Barry O'Reilly

    Principal at ThoughtWorks and co-author of 'Lean Enterprise'

    Being a Lean Enterprise

    Speaker Bio

    Barry O'Reilly works with ThoughtWorks, consulting with leading global organizations on continuous improvement using lean and agile practices and principles. He has been an entrepreneur, employee, and consultant. After several startups, his focus shifted towards the enterprise where he has explored the intersection of business model innovation, product development and organisation culture. He is a co-author of Lean Enterprise, the latest edition to the Eric Ries Lean Series with O'Reilly Media.

    Being a Lean Enterprise by Barry O'Reilly

    Our world and future business opportunities are continuously emerging through advances in design and technology, and wider social and economic change. Organizations must continually revisit the question, ``What businesses are we in, and how can we organize to maximise our long-term potential?''

    The most important work for leaders is to pursue a high performance culture of continuous experimentation and learning. This keynote will discuss how to embrace that culture to adapt our organization design, and transform our business to a resilient, constantly adapting Lean Enterprise

  • Grace Ng Headshot

    Designing Effective Experiments

    Grace Ng

    Co-Founder QuickMVP & Lean Startup Machine

    Designing Effective Experiments

    Speaker Bio

    Grace Ng is Co-Founder of QuickMVP, the 5-minute way to test your business idea, and Lean Startup Machine, the world's leading workshop on Lean Startup. Grace has helped thousands of entrepreneurs launch new businesses and worked with executives from companies like GE, American Express, and ESPN, to help them validate ideas for new products. She believes in a more effective way of launching new businesses and actively works with universities and female leadership programs to improve the way entrepreneurship is taught.

    Designing Effective Experiments by Grace Ng

    Every product decision is an experiment. If we can reframe our thinking from launching campaigns and building features to challenging assumptions and running experiments, then we can increase our productivity and get better results with less effort. Grace will share a structured process for designing effective experiments, and talk about some of the common pitfalls and challenges teams face when running experiments in their companies. Using examples from her work helping product teams within large companies, Grace will reveal a few ways to overcome these challenges.

  • The Anti-Procrustean Corporation: How Large Enterprises Can Innovate Like Startups

    Intrapreneurs challenge: How to shift the enterprise

    Dan Toma

    Business Developer & Entrepreneur

    The Anti-Procrustean Corporation: How Large Enterprises Can Innovate Like Startups

    Speaker Bio

    Dan worked at executive level in and for some really cool high-tech start-ups across the world before 'pivoting' his career to the enterprise in the quest for even greater challenges. 'Lean from within' is what Dan is all about. Favourite quote: 'Well done is better than well said' - B. Franklin.

    The Anti-Procrustean Corporation: How Large Enterprises Can Innovate Like Startups by Dan Toma & Tendayi Viki

    Valiant efforts have been made by several large corporations to adopt agile and lean methodologies. A large number of these efforts have failed or struggled significantly. In order to succeed at adopting agile and lean, large organizations need to change how they operate. The challenge is most large organisations have tried to adapt these innovation methods to suit their corporate structures. In our work, The Corporate Startup, we explore the changes that large enterprises need to make with regards to people, processes, KPIs and structures. We argue that large corporations cannot successfully innovate like startups unless they become ambidextrous. The structures that are put in place to support the adoption of agile and lean have to reflect the maturity stage of the business models that are being incubated by the enterprise. In other words, a new type of corporation needs to emerge.

  • From simple Facebook page to viable business

    Rossa Shanks

    CEO and co-founder of Great Little Place

    From simple Facebook page to viable business

    Speaker Bio

    Rossa is CEO and co-founder of Great Little Place, helping people discover places with personality and remarkable things to do. His background is firmly in advertising, brand strategy and marketing (both digital and traditional). Before catching the entrepreneurial bug, he started his career working at two of London's top advertising agencies (AMV BBDO and Grey London), working on the brand strategy and marketing campaigns for brands like The Economist, Lucozade, Mercedes-Benz, BT and The Times. Most recently, Rossa was Head of Marketing at The Sun, launching their foray into digital entertainment with Sun+, and has a masters in Management from Cambridge University and Double First Class Honours from Trinity College, Dublin. He's also a mentor at http://www.launchpadlabs.co.uk/.

    From simple Facebook page to viable business by Rossa Shanks

    The idea was to create a market/audience before building a product around them, in the leanest, quickest, cheapest, low-effort way. Our Facebook page got 40,000 likes in 2 weeks. Now we have over 500,000 Facebook followers around the world, early on we crowd funded £10,000 from those fans to build our initial website and have now raised a £300,000 seed round to go 100% mobile / international.

    The long story of the talk walks through:

    • How to create a brand through understanding your 'why' (the reason you exist) - this enables initial traction.
    • How we started with an MVP (in this case what we would call a Minimum Viable Proposition: our Facebook page).
    • How we took that MVP globally through social (across 100 cities by leveraging the community and power of an idea).
    • How we developed an MVP (our initial blog to start taking data (e.g. user emails) and understanding our user preferences).
    • How we crowd funded £10,000 for free to build our next MVP (Minimum Desirable Product): our website www.greatlittleplace.com.
    • How we are going about building our mobile MVP (what we would call our Maximum Desirable Product).
    • And how we're turned a simple Facebook page into a viable business.
  • Ton Wesseling Headshot

    A/B-testing - How, when, examples & pitfalls

    Ton Wesseling

    CEO Testing.Agency

    A/B-testing - How, when, examples & pittfalls

    Speaker Bio

    Ton Wesseling is a well known conversion rate optimizer. Guiding the Dutch analytics & optimization scene to better results and sharing his knowledge throughout the globe. Ton is the founder of consultancy firm Online Dialogue. Lean & persuasion knowledge is what differs them from the crowd. Ton knows how to transform a promising start-up with lousy online marketing to a digital money making machine. He would love to add this knowledge to start-ups he believes and can invest in.

    A/B-testing - How, when, examples & pittfalls by Ton Wesseling

    A/B-testing is awesome, the holy grail of online visitor knowledge and the base of revenue growth for many companies. Ton Wesseling, Testing Guru, frequently asked CRO speaker and CEO of Testing.Agency has 15 years of online optimization experience and will share the following insights in his talk:

    1. How & when to apply testing in your company
    2. 10 inspirational A/B-test results
    3. 20 pitfalls you will make in A/B-testing if you don't attend this talk
  • Dharmesh Raithatha Headshot

    Lean Marketplaces

    Dharmesh Raithatha

    Head of Product, Forward Partners

    Lean Marketplaces

    Speaker Bio

    Dharmesh is Product Partner at Forward Partners, a startup investment studio. He works with founders and companies at the idea stage to use Lean and Design Thinking methodologies to find product market fit. Within the portfolio he has helped progress, Appear Here, Snaptrip, ParcelBright and Lexoo. Dharmesh has previously founded 2 startups and was an early employee at the high growth startup, Mind Candy.

    Lean Marketplaces by Dharmesh Raithatha

    From eBay to AirBnB and Uber, online marketplaces services continue to disrupt vertical after vertical. I am a lean and product coach working within a early stage VC. Over the last year and a half I have worked with 3 different marketplace business (Appearhere, Snaptrip and Lexoo) from day 0. In this talk I will share our approach to investing in marketplaces and how to go from a marketplace idea and build upto scale using lean methods.

  • Agnes Szejka Headshot

    Applying Lean Start-up methods in big organisations – does this work?

    Andrea Schmitt Headshot

    Applying Lean Start-up methods in big organisations – does this work?

    Dr. Agnes Szejka

    Coach, Deutsche Telekom

    Applying Lean Start-up methods in big organisations – does this work?

    Speaker Bio

    Hi, my name is Agnes and I am an experienced agile coach. Coming from a scientific background in bio-physics - modeling the dynamics of networks – I had an interlude in process management before immersing in the agile world. Moving from self-organized networks to self-organized processes to self-organized teams. During the last couple of years I have focused on introducing new working methods into Deutsche Telekom. Aside from agile product development they included lean-start-up and customer development. I am a Certified Scrum Master, Certified Product Owner and Lean Startup Enthusiast.

    Applying Lean Start-up methods in big organisations – does this work? by Dr. Agnes Szejka & Andrea Schmitt

    In Deutsche Telekom we started to apply Lean Start-up methods one year ago. During our talk we will share the challenges we face and how we tackle them while introducing entrepreneurial methods in our big organisation.

    Deutsche Telekom has applied Lean Start-up methods in product development and technology innovations projects. During those projects we face various challenges - sometimes based on human factors, sometimes associated to surrounding conditions. For example: Product managers who have worked differently during their entire working experience are very difficult to convince to apply the Lean Start-up way, especially while everyone else around them is still working as usual. Another Example: Publishing a fake sale is rather difficult in a company with an established brand and protected trademark, where passing several decision gates is required before publishing new content on our web sites is allowed. How we address these kinds of issues will be part of our talk.

    On top of accompanying selected projects with our Lean Start-up knowhow, we are in the process of transforming Deutsche Telekom as a whole: we want to change our traditional way of working within product development towards the Lean Start-up way. For that reason, we are running internal trainings and workshops targeted at business developers and product managers as well at the middle management. In our talk, we will share our experience on how we caught interest and targeted the ‘right’ people within our organisation. Despite some first success of our transition towards entrepreneurial methods, we discover much reluctance to new working methods and huge scepticism regarding the question ‘Can Lean Start-up methods be applied to a big organisation such as Deutsche Telekom?’. We believe in a successful adoption of entrepreneurial methods and we will share our plan on how to progress with this very important transition for Deutsche Telekom.

  • Raven Keller Headshot

    Customer Development on a Global Scale

    Raven Keller

    Designer, Neo

    Customer Development on a Global Scale

    Speaker Bio

    After a series of unusual projects around the world, Raven began her product design career making maps for an online dating app. She co-created OldSF.org, a site for exploring historical photos of San Francisco, and she’s had the pleasure of working with an awesome collection of clients including ICANN, Teach for America, Techstars, Priceline, WNYC Public Radio and Taproot Foundation. As a member of international consulting team Neo, she focuses on everything from customer development research and strategy to prototyping and interface design. And whenever possible Raven rides her bike, rockclimbs and explores other countries.

    Customer Development on a Global Scale by Raven Keller

    Customer development and research is often seen as a huge, expensive, time-consuming task relegating it all too often to the cutting room floor when budgets start to get squeezed. This perception is only magnified when the target audience is relatively small, broadly distributed and highly specialized. Of course, these are the situations when customer development is even more important.

    In this talk, Neo designer Raven Keller will discuss how she worked with a small team on a new platform for ICANN -- the internet governance organization. A global organization with multiple stakeholders, ICANN has a keen interest in ensuring it's constituency is well-represented in the tools they build for the community. However these folks are distributed across continents, countries, time zones and organizations both political and private. Raven will describe how she and the team worked to collect feedback and insight from ICANN's global audience in a way that allowed the team to maintain a brisk pace while continuously learning, experimenting and iterating.

  • Martina  Headshot

    Field Notes: Applying Lean Startup to Consulting

    Martina Hodges-Schell

    Leads the Product Design practice at Pivotal Labs, London

    Field Notes: Applying Lean Startup to Consulting

    Speaker Bio

    Martina helps start-ups and enterprises establish more user-centred, lean and agile product innovation skills. She facilitates the cultural and organisational change required to collaborate and take risks more effectively to build better products. In her practice she focuses on bringing together a balanced team with a shared empathy for users, business, technology and design.

    She writes for Elsevier, mentors start-ups at Seedcamp and Pivotal Labs Product Office Hours and teaches user-centered design at the University of London.

    Field Notes: Applying Lean Startup to Consulting by Martina Hodges-Schell

    Lean Startup works well at helping entrepreneurs get new ideas to market. Enterprises are figuring out how to innovate more like start-ups. How can you successfully adopt collaborative Lean Startup principles in a consultancy context? How does it differ to the way agencies used to work with their clients? Does it make sense? What type of projects lend themselves to this way of working? In this session Martina shares her experience from applying Lean Startup practices to her consulting work. Expect lessons learned on what has and hasn’t worked.

  • How to fail at customer interviewing

    Adrian Howard

    Agile & Lean UX coach/practitioner, Quietstars

    How to fail at customer interviewing

    Speaker Bio

    Adrian Howard is passionate about building effective teams and great products. He co-founded Quietstars to help organisations do that using Agile, Lean and User Experience practices.

    You'll find Adrian working with startup and product development teams — combining coaching & teaching with hands on user experience & development work.

    With more than fifteen years experience working with startups, established businesses and agencies Adrian is an active member of the Agile, Balanced Team & Lean UX communities. He regularly teaches and speaks on integrating Lean, UX and Agile methods, and mentors for Lean Startup Machine and speakup.io.

    You'll often find him ranting in a corner of the bar about how agile, business and user experience folk need to play nice together. Be kind and buy him whisky.

    Before he fell into industry Adrian was a member of the Socio-Cognitive Technology Research Group at Sussex University, taught on the Human Centred Computing Systems MSc, and picked up a degree in Computing and Artificial Intelligence with a side order of Cognitive Philosophy & Linguistics.

    How to fail at customer interviewing by Adrian Howard

    To build the right product you need to understand the people who use it. Good interviewing should be one of your core skills—whether you are a designer, an entrepreneur, a product manager, or an innovator. Yet I see people making the same mistakes again and again when they go and talk to customers.

    This talk will help folk get the most from conversations with customers — by showing you how not to do it. I’ll walk through a series of examples of how I’ve seen people do it wrong, and advice on how to avoid their mistakes. Mistakes like:

    • Speaking more than the interviewer
    • Selling rather than listening
    • The many and varied ways people can ask leading questions
    • Not talking to the right people
    • Looking for customers in the wrong places
    • Many more...

  • Kyle Muller Headshot

    The “Redesign” problem - Redesign through iterative experiments

    Kyle Muller

    UX Designer at Shopdirect

    The “Redesign” problem - Redesign through iterative experiments

    Speaker Bio

    Kyle Muller leads the UX Design of the ‘Experimentation at Scale’ strategy at Shop Direct, one of the UK’s foremost digital retailers, which aims to achieve greater and faster learning through A/B experiments. He designs methods to enable rapid change, remove assumptions and identify which ideas should be iterated upon, and which need to fail fast. With a background in industrial design and rapid prototyping, Kyle focuses on the practical application of Lean methodologies for product development, in both enterprise and startups. He believes in combining holistic design with data to deliver better products through fast, evidenced based solutions.

    The “Redesign” problem - Redesign through iterative experiments by Kyle Muller

    Changing product features, introducing a new on boarding process or a redesign of your entire website; making a large scale change and not fully understanding the impact of design decisions can be a real challenge for both start-ups and established businesses. This can lead to a negative impact with no clear way of understanding what specific change is to blame and then the challenge of finding the 1 or 2 alterations out the hundreds that have been implemented that is causing the issue.

    The key to avoiding the “redesign” problem is to work towards large scale change through a managed program of iterative experiments. Testing the the effects of each change through a fast, comprehensive measurement approach that aims to understand both the “what” through quantitative measurement of experiments; as well as the “why” through simultaneous user research testing and validation. Learning what works and taking ideas further through iteration, building on top of winning experiments to release large changes in a controlled way that minimises risk.

    The practical outcomes of this talk that I would like the audience to take away are:​

    • The benefits of iterative design and how it differs from incremental change and optimisation.
    • How to structure experiments, test plans and create learning focused hypotheses with the goal of iterative change in mind.
    • How designers can take redesigns and break them down into testable parts.
    • How to pick the the right method to validate your assumptions.
    • How to manage simultaneous quantitative and qualitative experiments.
    • Examples of the methodology in use. (All examples with be evidenced with real world cases studies from experiments run on live websites)
    • How iterative experiments can be used in large organisations and start-ups.
  • Andrea Schmitt Headshot

    Applying Lean Start-up methods in big organisations – does this work?

    Andrea Schmitt

    Coach, Deutsche Telekom

    Applying Lean Start-up methods in big organisations – does this work?

    Speaker Bio

    Hi, my name is Andrea and I am a trainer and coach at Deutsche Telekom AG. I am an experienced mobile telecom and internet services industry professional Talk for Leanconf 2014, Dr. Agnes Szejka and Andrea Schmitt, DTAG Applying Lean Start-up methods in big organisations – does this work? with 15 years of working experience, both in Germany and at an international level.

    I have been working for companies such as Mannesmann, PA Consulting and Deutsche Telekom. My roles have included project manager, consultant, coach, product management and business development. During the last three years I have focused on introducing new working methods into Deutsche Telekom. They included agile product development, lean-start-up and business model design. I have an entrepreneurial mind-set and I am a proven change agent. I am educated as a Certified Business Model Canvas Trainer, Certified Scrum Master, Certified Scrum Product Owner, Bachelor of Business Administration and Master of Electrical Engineering.

  • Mattan Griffel Headshot

    Growth Hacking Quick Wins

    Mattan Griffel

    Co-Founder & CEO of Y Combinator-backed One Month

    Growth Hacking Quick Wins

    Speaker Bio

    I'm Mattan, Co-Founder & CEO of Y Combinator-backed One Month, the "For Dummies" of online education. I created One Month Rails, the #1 bestselling Ruby on Rails online training course for teaching beginners how to build web applications. I'm also the NYC Ambassador to the Sandbox Network, a collection of young leaders under 30.

    I teach and advise on growth hacking, learning to code, and online education. I've advised companies like Pepsico, Bloomberg, GM, NYSE, and JPMorgan, spoken at New York University, Cooper Union, Singularity University, The Downtown Project, First Round Capital and Social Media Week, and have been featured in Forbes, BusinessWeek, MIT Technology Review, Huffington Post, Mashable and The Next Web.

    Growth Hacking Quick Wins by Mattan Griffel

    There are a lot of things you could be doing (or at least testing) that you probably aren't. Instead of talking about a lot of theory, Mattan is going to cover a bunch of ideas for what you should be doing and why. We'll also cover some interesting case studies from companies to see what worked and what didn't.

  • Tendayi Viki Headshot

    The Anti-Procrustean Corporation: How Large Enterprises Can Innovate Like Startups

    Tendayi Viki

    Author & Consultant. Strategy and Innovation in Large Enterprises.

    The Anti-Procrustean Corporation: How Large Enterprises Can Innovate Like Startups

    Speaker Bio

    Dr Tendayi Viki is an author and consultant. He holds a PhD in Psychology and an MBA. He has expertise in helping large enterprises develop their strategy to innovate like startups. He has worked as a consultant for several large organizations including Pearson, BP, GE, Whirlpool, Tetrapak and the Department of Trade and Industry (UK).

    He spent over 12 years in academia during which time he taught at the University of Kent, was a Research Fellow at Stanford University and Research Assistant at Harvard University. Dr Viki has previously co-founded several companies including Tasksauce and Research Innovations. He mentors and advises startups for Rockstart Accelerator in Amsterdam.

  • Leon Pals Headshot

    Let’s get real; How you should turn theory into practise

    Leon Pals

    Chairman of the Startup Foundation & initiator Evolv Weekend

    Let’s get real; How you should turn theory into practise

    Speaker Bio

    Leon is the Chairman of the Startup Foundation, an independent non-profit which propels innovation by supporting startups and its founders by facilitating knowledge exchange. The Startup Foundation got started by a group of entrepreneurs who were missing entrepreneur led activities and events. Now, the organisation runs workshops across Europe, meetup groups and a p2p incubator in Rotterdam, the Netherlands. Leon is also the initiator of Evolv Weekend, a three day action learning program which covers Effectuation, Customer Development and Lean Startup, giving participants the real world experience they need to succeed.

    Let’s get real; How you should turn theory into practise by Leon Pals

    The Startup Foundation has grown from a couple of founders that wanted to do one startup event to an organisation that has done ten, runs a p2p incubator and has a community of over a thousand members. This happened because we listened to our community, and used Lean Startup and Customer Development to learn and confirm our next steps. We didn’t plan any of this, and that’s exactly the point.

    Leon comes to Leanconf to make a case for real world experience, and is accompanied by a ton of it. There is a lot of content on Startups in general, the Lean Startup and Customer Development, but one should practise it to fully understand how it works and the value it can bring. You don’t learn to ride a bike by reading a book, or by hearing someone tell you how they do it, you learn by jumping on one. You attending this talk is nice and very much appreciated, but it could also be considered a waste of your time. Why? Because whilst there is definitely value in talks, communication, planning and plotting your next move, nothing beats the actual move. So let’s use the time we have for this talk to address the importance of minimising the time till you get on that bike, hopefully it’ll save you countless hours in the future.

  • Laurence McCahill Headshot

    Beyond MVP: Creating a Minimum Loveable Product

    Laurence McCahill

    co-founder of Spook Studio

    Beyond MVP: Creating a Minimum Loveable Product

    Speaker Bio

    Laurence McCahill is co-founder of Spook Studio, a startup and innovation studio, as well as the driving force behind The Happy Startup School – a movement of people that believe in doing business differently, placing happiness before profits. He's passionate about making people's lives better, easier and more fun through good design and a more-human approach to business. He also curates the annual Happy Startup Summercamp – a 3 day retreat for purpose-driven entrepreneurs.

    Beyond MVP: Creating a Minimum Loveable Product by Laurence McCahill

    How can we get our digital ideas to market sooner, but still deliver a product that users will fall in love with? In this talk Laurence will be highlighting the flaws with the often misunderstood concept of the MVP, and how to balance design thinking and lean startup methods to build your product quickly, spot opportunities and grow your tribe.

    You can follow Laurence on Twitter @welovelean. Also @spookstudio and @happystartups

  • Kuty Shalev's Headshot

    Speaking the Language of Lean: On Building Trust and Designing a Company that Won’t Fail

    Kuty Shalev

    CEO Clevertech

    Speaking the Language of Lean: On Building Trust and Designing a Company that Won’t Fail

    Speaker Bio

    Kuty Shalev is the founder of Clevertech, a New York City-based firm that designs, develops, and deploys strategic software for businesses that want to transform themselves using the power of the Web. With a background that includes a Big 4 accounting firm and an MBA from Columbia Business School, Kuty is able to provide a critical business foundation for his clients’ technology ambitions. He partners with them, bridging the gap between business and technology by acting as their technology department.

    Speaking the Language of Lean: On Building Trust and Designing a Company that Won’t Fail by Kuty Shalev

    Kuty will be speaking on the issues of failure, trust and building client relationships. Drawing from his experiences with clients and employees alike, Kuty will discuss Clevertech’s process for building trust, and how this can help the startup move faster, embrace the customer and find their marginal utility in the marketplace.

  • The Agony of Lean Startup

    Tristan Kromer

    Lean Startup Coach & Lean Startup Circle SF

    The Agony of Lean Startup

    Speaker Bio

    I help product teams go fast.

    As a lean startup coach, I apply lean startup principles with product teams and innovation ecosystems.

    I have worked with companies ranging from early stage startups with zero revenue to established business with >$10M USD revenue (Kiva, StumbleUpon, Pearl) to enterprise companies with >$1B USD revenue (Swisscom, Pitney Bowes).

    With my remaining hours, I volunteer with Lean Startup Circle, a non-profit grassroots organization helping to develop innovation ecosystems with meetups in over 80 cities around the world.

    The Agony of Lean Startup by Tristan Kromer

    Lean startup is slowly moving beyond the buzzwords and being codified in books, templates, and Standard Operating Procedures. We're learning how to run experiments, but our teams are failing and flailing on finding a business they can actually care about. We're staring so closely at our innovation accounting dashboard that we're not only missing out on the view, but we're driving right past our goals into the ditch. Are we taking the fun and passion out of startups?

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Why Should I go?

For people who are:

Learn to get market traction faster

  • See how to validate that your idea is a sustainable business.
  • Eliminate uncertainty by conducting customer development interviews and use an MVP effectively to learn from customers.
  • Learn how to create successful experiments to quickly test parts of your business.
  • How to measure and inform your business with metrics.

Innovate like a startup within an existing organisation

  • See how to get internal projects to market faster
  • How to encourage a culture of learning and innovation into your organisation.
  • Learn how to apply Lean Startup to your organisation to innovate like a startup.
  • How to change an organisation to support entrepreneurial methods.
  • Lean Startup is not just for startups.

Get better at your job

  • Learn how to build products users love.
  • Learn bite-sized lessons for putting this methodology into practice without getting overwhelmed.
  • Future proof your career! Keep your knowledge up to date by learning new techniques.
  • Learn tactics that successful startups use to further your career.
  • Become a champion of innovation inside your organisation.

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